Ive found that vb'ing is producing too many complaints per day that makes it difficult to sustain as a reliable marketing platform. In addition to that, so many companies are using the same messages that M. X cant differentiate if we or any other tom dick or harry have called them so if we happen to call and they have had 7-10 calls already, they think its all us and off they go to ICO and we get a letter. Ive had loads of this recently, think the dialer is the best way, its reliable its more compliant (within reason) and it keeps your staff pro active. VB just burns them out and to be sat there all day receiving complaint after complaint is counter productive and consequently a drain on a sales persons ability
Voice broadcasting isn't for everybody. Some companies just don't know how to deal with the inbound calls. With voice broadcasting you do get a lot of 'screamers' (people that just want to be removed from the system) but within these you also get a lot of people who are genuinely interested in the message you are sending out.
Voice broadcasting doesn't only have to be used for generating new clients but can also be used to contact your existing clients to let them know of any new products or services you can offer, or even just thank them for there custom.
yes i know how it works ive been using it for ages and have seen results from it which were almost incredible however time has passed and most things that turn up and make a big impact usually have a shelf life and i think vb is at Ikea choosing which shelf it wants to sit on now. Its mainly the compliance thats the issue, by law you are only allowed to call someone who has given prior consent for that particular company to call. We all know that nobody sticks to the book but as a result of that, these things get too heavily regulated and become unusable.
I agree its a good source for your existing clients to manage but im talking about a marketing tool, its becoming a liability rather than an asset